Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers simultaneously place bids for ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their message is displayed to a

Banner ads are a popular form of online advertising that appear on internet sites. They come in a number of sizes, from small, rectangular shapes to larger, noticeable formats. Banner ads can be static, and they often showcase visuals along with text. Their primary objective is to attract user interest and drive traffic to a specific website. CPM

Interstitial ads showcase themselves between content on a webpage, grabbing user sight. They deliver a potent way to reach your target audience, driving conversions. By strategically placing interstitial ads, you can significantly enhance your campaign's results. Design compelling ad designs that capture user attention. Focus on your perfect audi

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who manipulate systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in